growthmuggles.com > Portfolio > Growth Strategies > Case Study – The Little Farm Co.

Case Study – The Little Farm Co.

  • CLIENT : TLFC
  • SERVICES : Meta Ads
  • SOFTWARE : Meta Business Suite
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Business Objectives

  • Get potential customers to buy products from tlfc website.
  • Lead Generation Through Messages for offline sales.
  • Increase Conversion Rate.
  • Increase Customer Retention.
  • Generate minimum sales of INR 10 lakhs.

Business Solutions.

  1. Worked on improving LTV of a customer.
  2. Focused on user rentention with new customer aquisition.
  3. Worked on Creative optimization to improve click-through rate.
  4. Planned Whatsapp ads focusing on offline bookings Barter collaboration with local influencers.
  5. Targeted tier-1 and tier-2 cities ( ICP- Corporate People, Newly Wed Couples, Local Tiffin Centres, and Women- age between 20-35.) Creation of offers and providing discount coupons on next order for customer retention.
  6. Blocked COD option for high RTO risk areas to decrease RTO rates.
  7. WhatsApp Business API Integration for better communication, better customer interaction, ease at buying product from WhatsApp directly.

Results

In our first month, we processed 1,250 orders and received over 500 WhatsApp messages, generating an impressive total revenue of 1,400,000, showcasing the strong demand for our products.